Where Are they Now? Marissa Window '11, '12SM
Marissa Window talks about how she landed her dream role as the Content Marketing Manager at Twitter.
After studying Marketing at Simmons, what drew you to the School of Management's MBA Program?
After I graduated with a degree in Marketing in 2011, I joined TechStars, a Boston fitness startup. I have always been fascinated by the idea of entrepreneurship and wanted to better understand the thought process, logistics, and analytical skills that go into creating a business. I researched various programs and came to the conclusion that the Simmons MBA Program, with a concentration in entrepreneurship, was the best fit for me. The program allowed me to continue working while I was in school, and the accelerated structure allowed me to finish my credits quickly. The professors were top notch and I knew the small classroom size would allow me to be more than just a number. Since I had benefited so much from my undergraduate experience, it seemed like a natural transition to continue my graduate education at Simmons.
How did Simmons help prepare you for your career?
As cheesy as it may sound, Simmons helped me find my voice. My professors at Simmons instilled in me that my opinions matter and to not be afraid to question the norm. The encouraging atmosphere made it a comfortable space for me to take on leadership roles and make an impact on campus starting from freshman year.
After attending Simmons, what was the job search like for you?
When I first graduated, I managed to avoid the formal job search process. I had interned for various companies during school and was asked to join a startup team through a work connection. I joined the startup while I was studying at Simmons and worked on the West Coast as the Head of Marketing. Working at a startup was a great opportunity for me to learn a lot really quickly -- I like to call it my crash course in business. Working on a small team allowed me to gain a lot of responsibility right out of college and figure out what aspects of marketing excited me the most. If any new graduates are unsure of what part of a business they want to work in, I highly encourage you to join a startup.
After three years in the startup space, I wanted to transition to a more established tech company. I made a list of what I needed in a role, what would be nice to have, and what I knew I didn’t want. After I had a solid understanding of what environment and role, I made a list of companies that I thought could be a good fit. I reached out to fellow alums, reached out to people on Linkedin, and went on dozens of informational coffee meetings. (I actually landed my role at Twitter by reaching out to a fellow alum via Linkedin!)
Once I started the interview process at Twitter, I quickly found that the position checked off all my requirements. I had numerous phone interviews for the position, a take home assignment, and an onsite interview. After that I kept my fingers crossed until the offer was extended. The process took roughly four months, but I was able to learn so much about myself and my career goals.
What is a typical day like in your role?
I come into the office around 8:30AM to start catching up on emails before the office gets busy. I work closely with the team in Dublin, so my email is usually nice and full first thing in the morning. My days usually consist of meetings, writing content, and brainstorm sessions. The projects I’m working on vary, which helps keeps me on my toes. I can go from a meeting on how we strategize content for our Japan product launch, to writing a blog post on GIFs, to participating in a brainstorm session on Twitter’s brand voice. After the last meeting, I’ll head over to the gym or spin class with co-workers and then come back to the office for dinner. I’ll give my email one final pass -- then close my laptop and relax for the night.
What are you most proud of in your career?
I think through trial and error I’ve been able to find somewhere that makes me happy and that’s what makes me most proud. I took some strategic risks to follow my goals and didn’t follow the most traditional route. I worked multiple internships at a time. I moved cross country to a city where I didn’t know anyone. I took a lower salary to learn first hand from an up and coming Silicon Valley startup rather than a more secure offer. Taking those risks is what helped pave the way for me to grow and achieve my career goals.
What advice would you give to the current Simmons students?
First, get as much hands on experience in your field of interest during your time at Simmons. Get an internship each semester, join student organizations, and attend as many networking events as you can. Those experiences will help you build invaluable professional skills and connections. Plus you’ll learn what you don’t like doing, which is honestly sometimes more important than knowing what you like.
Second, take advantage of the Simmons Alumnae network! We may be small -- but we are mighty. Don’t be afraid to reach out to alums to ask questions. Alums are always happy to chat via email, meet up for coffee, or refer you to someone that can help.