Marketing Curriculum


The online BSBA in Marketing curriculum is designed to prepare you for a career at the leading edge of the constantly changing marketing landscape. In core and elective courses, you can gain working knowledge of the full spectrum of modern industry practices — leveraging research, effective strategies, and broader business understanding to respond to your customers’ needs and add value to your organization.

Key Content Areas

A Simmons education will prepare you to think and lead within your area of focus and beyond. Our undergraduate experience includes courses in a variety of key content areas — such as science, culture, social history, and the arts — that represent different ways of thinking about the world and approaching complex topics. These learning opportunities within and across disciplines prepare our graduates to solve a wide range of challenges in their lives, careers, and communities.

Like many of our students who are continuing their academic journey with Simmons, you may have transferable credits that fulfill key content area requirements. Be sure to submit all academic transcripts for review — we accept up to 96 transfer credits.

Program Requirements

Below are the degree-specific course requirements for the marketing major. Some courses in this program may have prerequisites.

Required Core Courses

Course #TitleCredits
BUS 100Intro to Business and Management4
ACCT 110Financial Accounting4
ACCT 120Managerial Accounting4
BUS 234Organizational Communication & Behavior4
BUS 250Marketing4
BUS 260Financial Management4
BUS 325Operations Management4
BUS 340Capstone: Strategic Management4
BUS 370AInternship & Career Strategies2
BUS 370BLearning From Internship Experience2

Required Marketing Courses

Course #TitleCredits
BUS 230Why We Buy4
BUS 335Marketing Research4
 Electives (3)12

Marketing Major Prerequisites

Course #TitleCredits
ECON 100Principles of Microeconomics4
STAT 110Introductory Statistics4