The online BSBA in Marketing curriculum is designed to prepare you for a career at the leading edge of the constantly changing marketing landscape. In core and elective courses, you can gain working knowledge of the full spectrum of modern industry practices — leveraging research, effective strategies, and broader business understanding to respond to your customers’ needs and add value to your organization.
Key Content Areas
A Simmons education will prepare you to think and lead within your area of focus and beyond. Our undergraduate experience includes courses in a variety of key content areas — such as science, culture, social history, and the arts — that represent different ways of thinking about the world and approaching complex topics. These learning opportunities within and across disciplines prepare our graduates to solve a wide range of challenges in their lives, careers, and communities.
Like many of our students who are continuing their academic journey with Simmons, you may have transferable credits that fulfill key content area requirements. Be sure to submit all academic transcripts for review — we accept up to 96 transfer credits.
Below are the degree-specific course requirements for the marketing major. Some courses in this program may have prerequisites.
Required Core Courses
Intro to Business and Management
Organizational Communication & Behavior
Capstone: Strategic Management
Internship & Career Strategies
Learning From Internship Experience
Required Marketing Courses
Why We Buy
Marketing Major Prerequisites
Principles of Microeconomics