Marketing Curriculum


The online BSBA in Marketing curriculum is designed to prepare you for a career at the leading edge of the constantly changing marketing landscape. In core and elective courses, you can gain working knowledge of the full spectrum of modern industry practices — leveraging research, effective strategies, and broader business understanding to respond to your customers’ needs and add value to your organization.

Key Content Areas

A Simmons education will prepare you to think and lead within your area of focus and beyond. Our undergraduate experience includes courses in a variety of key content areas — such as science, culture, social history, and the arts — that represent different ways of thinking about the world and approaching complex topics. These learning opportunities within and across disciplines prepare our graduates to solve a wide range of challenges in their lives, careers, and communities.

Like many of our students who are continuing their academic journey with Simmons, you may have transferable credits that fulfill key content area requirements. Be sure to submit all academic transcripts for review — we accept up to 96 transfer credits.

Program Requirements

Below are the degree-specific course requirements for the marketing major. Some courses in this program may have prerequisites.

Required Core Courses

Required Core Courses
Course # Title Credits
BUS 100 Intro to Business and Management 4
ACCT 110 Financial Accounting 4
ACCT 120 Managerial Accounting 4
BUS 234 Organizational Communication & Behavior 4
BUS 250 Marketing 4
BUS 260 Financial Management 4
BUS 325 Operations Management 4
BUS 340 Capstone: Strategic Management 4
BUS 370A Internship & Career Strategies 2
BUS 370B Learning From Internship Experience 2

Required Marketing Courses

Required Marketing Courses
Course # Title Credits
BUS 230 Why We Buy 4
BUS 335 Marketing Research 4
  Electives (3) 12

Marketing Major Prerequisites

Marketing Major Prerequisites
Course # Title Credits
ECON 100 Principles of Microeconomics 4
STAT 110 Introductory Statistics 4