The Communications@Simmons curriculum prepares students to develop communications strategies that achieve their personal, professional, and organizational goals in a rapidly changing digital world. Our live, face-to-face online classes are led by Simmons faculty, who bring real-world communications experience to the classroom. The weekly live classes are combined with self-paced coursework to ensure a high-quality learning experience.
In addition to completing coursework and attending classes online, students are required to attend one immersion experience, which features in-person networking and learning. The immersion takes place on the Simmons campus in Boston.
An Interdisciplinary Approach to Communications
Students develop their ability to target and deliver powerful messages across media through the program’s interdisciplinary approach to communications. The program focuses on building students’ foundational knowledge of communications history, theory, and strategies as well as delving into new areas of communications practices, including:
Students draw on narrative theory to craft powerful and motivational stories that drive their strategic communications plans.
Data Literacy and Visualization
Students explore data visualization theories and methods to better understand and communicate their organizations’ missions and stories.
Students apply the strategic use of digital and social media platforms and tools for professional, effective communication with an emphasis on hands-on experience and skills.
Students learn how to develop communications strategies that support their organizations’ success in a rapidly changing world.
Applied Learning Project
Students complete a capstone project during their final term in which they synthesize their understanding of the use of strategic communications in organizations with the theories and skills they have learned throughout their coursework.